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Beauty Launches

E.l.f. Partners with Liquid Death Again 

The limited-edition Lip Embalms are gloss replicas of Liquid Death’s soda-flavored sparkling water.

E.l.f. Cosmetics has partnered with beverage platform Liquid Death for a second time to launch the limited-edition “e.l.f. x Liquid Death Lip Embalms.”

The original partnership, a limited edition, black metal-inspired makeup vault called Corpse Paint, shocked the beauty and beverage industries with one of the most unexpected, buzz‑worthy, culture-shaping collaborations. 

Now, the two brands are reunited for a second show designed to surprise and delight the community.

Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty, said,

“Normalize the bizarre. Andy Pearson said those words to me when we created ‘Corpse Paint’ together. Creating with the team at Liquid Death extended the limits of our imagination. And we’ve been dreaming together ever since. This collaboration isn’t new, it is a continuation of what the people have been clamoring for at the intersection of our two brands- bold, bizarre and bonkers.”

This collection includes four of e.l.f.’s  Squeeze Me balms tubes that are sized for on-the-go hydration. 

Each flavor is inspired by Liquid Death’s mountain water and its soda-flavored sparkling water and iced tea flavors (Severed Lime, Killer Cola, Doctor Death, Rest in Peach, and Sweet Reaper).

The collection will be available in limited quantities online and TikTok Shop beginning January 14, 2026. 

In celebration of the collaboration, e.l.f. invites the community to enter e.l.f. UP!, it’s Roblox experience, where players drop through a Liquid Death–themed portal into a multi-level obstacle course that increases in difficulty with each level. 

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